CASE STUDY SUMMARY
PROJECT JOURNEY
CONTEXT
I began this project after speaking with a classmate about some of his daily habits and issues. As someone who sticks to a healthy lifestyle, one of his pain-points was finding easy-to-understand recipes and shopping for the ingredients.
DISCOVER
User Persona(S)
The problem
"Users need a better way to discover new recipes and organize their recipes into customizable shopping lists in order to save time and energy."
The solution
"Nami is an all-in-one recipe finder and grocery shopping list. The application will allow users to discover and share recipes while having the ability to save ingredients right on their phone."
IDEATION - WIREFRAME
*Sample Low-Fidelity Wireframe of Proposed Solution
Usability Testing
ROADBLOCK
A roadblock I encountered during the usability testing had to do with the initial idea that ingredients would have an icon that showed live in-store availability based on user's location. Although this feature would've been an intuitive addition, the cost of development and required integration of extensive databases across thousands of stores was out of scope for the main objective and goals of the project.
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